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<title>Медиа Идея — рекламное агентство Cross-marketing</title>
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<title>On-packing как точка входа в категорию</title>
<link>https://mediaideya.jeywastudio.com/stat-i/5-on-packing-kak-tochka-vhoda.html</link>
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<pubDate>Wed, 05 Aug 2026 13:37:37 +0000</pubDate>
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<content:encoded><![CDATA[Как упаковка становится медиаканалом и почему производители всё чаще вкладываются в промo на полке.]]></content:encoded>
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<title>Почему кросс-маркетинг работает лучше отдельных кампаний</title>
<link>https://mediaideya.jeywastudio.com/stat-i/4-pochemu-kross-marketing-rabotaet-luchshe.html</link>
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<pubDate>Wed, 05 Aug 2026 13:35:24 +0000</pubDate>
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<content:encoded><![CDATA[Разбираем, когда объединение брендов в одной кампании даёт синергию, а когда только съедает бюджет.]]></content:encoded>
</item><item>
<title>Product-placement в кино и сериалах: что работает в 2026</title>
<link>https://mediaideya.jeywastudio.com/stat-i/48-product-placement-v-kino-i-serialah.html</link>
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<pubDate>Tue, 04 Aug 2026 14:17:37 +0000</pubDate>
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<content:encoded><![CDATA[Когда интеграция в контент выглядит естественно и как не превратить placement в раздражающую рекламу.]]></content:encoded>
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<title>Партнёр 19</title>
<link>https://mediaideya.jeywastudio.com/partnery/45-partner-19.html</link>
<pdalink>https://mediaideya.jeywastudio.com/partnery/45-partner-19.html</pdalink>
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<pubDate>Tue, 04 Aug 2026 13:51:43 +0000</pubDate>
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<content:encoded><![CDATA[]]></content:encoded>
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<title>Партнёр 9</title>
<link>https://mediaideya.jeywastudio.com/partnery/35-partner-9.html</link>
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<pubDate>Tue, 04 Aug 2026 13:51:43 +0000</pubDate>
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<content:encoded><![CDATA[]]></content:encoded>
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<title>Партнёр 18</title>
<link>https://mediaideya.jeywastudio.com/partnery/44-partner-18.html</link>
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<pubDate>Mon, 03 Aug 2026 13:51:43 +0000</pubDate>
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<content:encoded><![CDATA[]]></content:encoded>
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<title>Партнёр 8</title>
<link>https://mediaideya.jeywastudio.com/partnery/29-partner-8.html</link>
<pdalink>https://mediaideya.jeywastudio.com/partnery/29-partner-8.html</pdalink>
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<pubDate>Mon, 03 Aug 2026 13:44:42 +0000</pubDate>
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<content:encoded><![CDATA[]]></content:encoded>
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<title>Партнёр 17</title>
<link>https://mediaideya.jeywastudio.com/partnery/43-partner-17.html</link>
<pdalink>https://mediaideya.jeywastudio.com/partnery/43-partner-17.html</pdalink>
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<pubDate>Sun, 02 Aug 2026 13:51:43 +0000</pubDate>
<category>index</category>

<content:encoded><![CDATA[]]></content:encoded>
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<title>Партнёр 7</title>
<link>https://mediaideya.jeywastudio.com/partnery/28-partner-7.html</link>
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<pubDate>Sun, 02 Aug 2026 13:44:42 +0000</pubDate>
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<content:encoded><![CDATA[]]></content:encoded>
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<title>Что измерять в cross-marketing кроме охватов</title>
<link>https://mediaideya.jeywastudio.com/stat-i/6-chto-izmeriat-v-cross-marketing.html</link>
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<pubDate>Sun, 02 Aug 2026 13:37:37 +0000</pubDate>
<category>index</category>

<content:encoded><![CDATA[Практичные метрики для оценки совместных акций между производителями и рitейлом.]]></content:encoded>
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